Frasers Group wants to take over Hugo Boss for 2 billion euros

WATSON.CH

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Business News

June 11, 2026, 2:54 p.mJune 11, 2026, 2:54 p.m

The British clothing group Frasers wants to completely take over Hugo Boss. Frasers already owns more than a quarter of the German luxury brand. The purchase price for the remaining shares is around two billion euros (the equivalent of 1.84 billion Swiss francs).

Since Hugo Boss is listed on the Frankfurt Stock Exchange, Frasers wanted “a voluntary public takeover offer in accordance with German law” for these shares, as the British group said in a statement published on Wednesday after the market closed.

“Hugo Boss is a key brand partner for Frasers and one of the top five brands within the group,” the British company added. Specifically, he offers the shareholders for the outstanding shares 38 euros (35 francs) per share certificate, so a total of around 1.978 billion euros (around 1.82 billion francs).

Frasers, which presents itself as a “long-term investor” in the German company, was “positive” about the company management and praised its “strategy for sustainable growth and strengthening brand value”.

Frasers expects the transaction “to close in the second half of 2026”. The British group includes, among others, the Sports Direct chain. (sda/awp/afp)

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