Taylor Swift: The US singer marries football professional Travis Kelce.Image: keystone
Taylor Swift is the richest pop star in the world. Parts of their fortune will now flow into a gigantic wedding celebration. An overview.
July 5, 2026, 12:05 p.mJuly 5, 2026, 12:05 p.m
Steven Sowa / t-online
Will Taylor Swift have a prenup drawn up? The pop singer is considered a businesswoman who tightly controls every area of her career: from the food on her tour to the rights to her songs to the prying eyes of the public from which she protects her wedding reception this weekend.
According to the US business magazine Forbes Taylor Swift is worth more than $2 billion. In the past, the pop star made headlines by donating millions of dollars – including now. She and her groom Travis Kelce donated $26 million to charity before their wedding, her PR agency announced.
Donations totaled almost $200 million
Sums that were similar to those circulating around their “Eras” tour, which is considered the highest-grossing tour in music history. Around 2.2 billion dollars the concerts flushed Swift’s coffers. Back then, she rewarded her employees with high bonuses. As the US magazine “People” reported, drivers, caterers, technicians, dancers and other participants were able to look forward to bonuses totaling around 187 million euros.
In October 2023, Taylor Swift had already broken the billion mark with her calculated total assets. Since April 2, 2024, her name has been on the Forbes list of the world’s richest celebrities.
This is how Taylor Swift became a billionaire
The 36-year-old’s main source of income is surprising compared to other stars in her genre. As the reports show, Taylor Swift, unlike other celebrities, did not make the leap into the super-rich club primarily with lucrative advertising deals or company investments, but almost exclusively with direct proceeds from her music.
When breaking down Swift’s assets, the American magazine “Page Six” also found that the singer earned 380 million euros from the sales of her singles and albums alone – not even including income from streaming services. According to the report, Taylor Swift earned an additional 123 million euros in 2023 from her streams on Spotify alone. She is said to have earned another 76 million euros from issuing music licenses. Such royalties are incurred when copyrighted music is used in films or commercials.
The special thing about Swift: She once took part of her fortune into her own hands Buy back their original master rights to accomplish. This cost her $360 million, but it turned out to be a smart move, because since then Taylor Swift has been the master of her own music rights – and earns royalties from her works every day.
The superstar’s additional income
Taylor Swift’s merchandise has also recently proven to be extremely lucrative: as part of the “Eras” tour, she collected around 214 million euros for merchandise items that were sold on the sidelines of the concerts or over the Internet.
But even Taylor Swift can’t completely do without advertising deals. She worked with companies such as CoverGirl, AT&T, Target, Sony and Coca-Cola, among others, which meant contracts worth millions. She is said to have collected 25 million euros for her long-term partnership with Coca-Cola alone.
Another contributor to Taylor Swift’s total assets is her high-profile real estate portfolio. According to the report, the singer owns five luxurious properties in the USA with a total value of around 142 million euros.
“A prenuptial agreement makes perfect sense for her.”
And her husband? Travis Kelce, on the other hand, seems like a low earner: According to Forbes, he has assets of around $90 million. In the NFL, the Kansas City Chiefs offensive player is said to be among the ten highest-paid professionals. In addition, there is triple-digit million income for his podcast “New Heights,” which he runs with his brother Jason Kelce. Given this situation, it makes sense that Swift and Kelce have secured themselves financially with the help of a prenuptial agreement.
New York City: Madison Square Garden is located in the center of the US metropolis, just a twelve-minute walk from the famous Times Square in Manhattan.Image: www.imago-images.de
The experienced US lawyer Kara Chrobrak told the celebrity portal “Page Six” about Taylor Swift and Travis Kelce: “A prenuptial agreement makes absolute sense for them.” This would allow the two to enter into marriage “in the knowledge that their separate assets are protected and avoid chaotic, costly legal disputes if it doesn’t work out,” said the lawyer. “For people at her level, it’s really about peace of mind and privacy, not planning a divorce.”
“Strict confidentiality agreement is crucial”
In addition, the financial difference between the spouses is enormous. Lawyer Morgan Mazor agreed with the report’s ruling: “A prenuptial agreement protects what you have already built and defines what is ‘yours, mine and ours’ without creating confusion later.” However, Mazor believes another aspect of such a marriage contract is much more important: confidentiality.
“Given her celebrity status, a defamation clause and a strict confidentiality agreement are crucial to prevent memoirs, leaks of details and sensational headlines,” said the lawyer. Taylor Swift has marketed her private life with open-hearted song lyrics throughout her career and has had great success with it. Therefore, Morgan Mazor believes it is possible that Kelce will formulate conditions in the prenuptial agreement. For example, those who influence what Swift writes about in the future should separate themselves.