Now a date has finally been set for Jan. 27, according to officials. The head of Shein’s Business Integrity Group for Greater Europe, Yinan Zhu, will appear before the committee.
“Shein finally answers to EU lawmakers and will appear before the IMCO Committee after I had several email exchanges with them,” said the committee’s chair, German Green MEP Anna Cavazzini.
In a letter seen by POLITICO, Zhu confirmed his attendance and asked for a separate meeting with the committee chair. Zhu said he wants to discuss in detail the measures that the company is putting in place to address lawmakers’ concerns.
Cavazzini’s goal is to scrutinize the platform. “MEPs finally get to their right to closely scrutinise both the Commission’s enforcement efforts and the conduct of major online marketplaces in the light of Shein’s recent scandals,” she said.
Shein’s Martin Reidy said in a statement: “We intend to attend the IMCO committee meeting on 27 January and look forward to a constructive exchange with members on the industry-wide challenge of ensuring customer safety and protection online.”