February 26, 2026, 11:15 amFebruary 26, 2026, 11:15 am
The ailing sporting goods manufacturer Puma slipped deep into the red last year. The number two industry in Germany has been in trouble for a long time.
Puma will now concentrate on core sports and fewer products.Image: keystone
In continuing operations, the bottom line in 2025 was a deficit of 643.6 million euros, after a profit of 280.7 million euros in the previous year, as the company in Herzogenaurach announced.
Costs for the ongoing restructuring program as well as depreciation, which were mainly booked in the fourth quarter, had a negative impact. As a result, Puma canceled the dividend for shareholders. 2026 should be a year in which Puma returns to growth, which should then occur in 2027.
Puma’s sales fell by 13.1 percent to almost 7.3 billion euros last year. The new boss Arthur Hoeld initiated a group restructuring in the third quarter, which envisaged a concentration on core sports, fewer products and the expansion of direct business with consumers. To achieve this, inventories should be reduced, unprofitable stores closed and jobs cut. (sda/awp/dpa)
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