A Trump steak with Trump water for lunch, paid for with the new Trump banknotes, of course. Even in everyday life, it is becoming difficult for Americans to escape their president. An overview.
Mar 28, 2026, 8:52 p.mMarch 28, 2026, 9:17 p.m
Simon Maurer / ch media
The 24-carat gold coin is set to be released to mark the 250th anniversary of the United States next July 4th and features Trump with his fists pressed against a desk.Image: www.imago-images.de
One is surprised that the President hasn’t gotten a finger cramp from signing so many documents. Because Donald Trump is trying to decorate everything with his name these days. It’s no longer just about private fan items, but about all sorts of state services.
Treasury Secretary Scott Bessent announced on Friday that the president’s signature will be printed on new dollar bills. This is a break with a 165-year-old tradition. Previously, the signature of the incumbent finance minister and the treasurer were emblazoned on the lower left edge of dollar bills.
However, on the occasion of the 250th birthday of the United States this year, at least the treasurer’s signet has to give way to that of Donald Trump. The president’s opponents cannot prevent this change because the government has the authority to design new banknotes in the USA. That’s why there will soon be a 24-carat gold coin with Trump’s portrait.
A banner with President Trump’s head hangs in front of the facade of the US Justice Department during his second term in office.Image: FR159526 AP
You can still ask yourself whether these ideas from Trump are really worth their weight in gold. The dollar is constantly losing value due to the current world situation – and Americans will soon get a reminder of who they have to thank for this every time they reach into their wallets.
Although: Trump is everywhere in Washington these days anyway. Large flags with portraits of the president hang in front of the facades of state buildings, and institutions such as the Kennedy Center are being renamed the Trump Kennedy Center.
But even if you try to stay away from “Trump”, you will inevitably encounter him: even normal government services now increasingly bear his name, as the following selection shows.
Trump savings account
Starting July 4, people under 18 will receive $1,000 after opening a Trump savings account.Image: trumpaccounts.gov
The new system of Trump accounts for children will be launched on the national holiday on July 4th this year. For every child under 18, parents can apply for a tax-advantaged Trump savings account from the state. At the start, the US Treasury Department donates $1,000 to the account for each child, after which friends and relatives can deposit additional money into it every year.
The Trump accounts work in a similar way to traditional retirement provision; the funds are blocked until you reach the age of 18 and can then later be used for educational costs, for example. What is not entirely safe, however, is that the Trump accounts are so-called “stock market index investment accounts”. This means that the money deposited is automatically invested in the American stock exchange – and can therefore be lost in the worst case scenario.
Trump card
The Trump card costs a good million dollars.Image: trumpgoldcard.gov
Strictly speaking, the new entry ticket to the United States is of course called the “Trump Gold Card” and comes in opulently bright gold colors. Anyone who donates at least one million dollars to the US government and pays a processing fee of $15,000 will receive the card. It entitles holders to permanent residence in the USA and the possibility of even obtaining citizenship later.
One of the first to receive a “Trump Gold Card” as a gift is pro-Trump rapper Nicki Minaj. However, the card is primarily intended for large investors. Company owners who donate more than two million dollars can also use the card to bring employees to the USA under simplified conditions.
Trump drugs
TrumpRx is Trump’s drug price comparison portal.Image: trumpRx.gov
The TrumpRx website has been around since the beginning of February this year. Patients can enter the names of their medications there to check whether they are also available to buy directly from the manufacturer at cheaper prices. The aim is to reduce the exorbitantly high drug prices in the USA to the level of European prices. However, so far only 57 drugs are listed on the website because only a few pharmaceutical companies have signed corresponding deals with the US government.
Interestingly, the list actually also contains medications from Swiss manufacturers – such as a multiple sclerosis and a leukemia medication from Novartis. Allegedly, in the case of the multiple sclerosis drug, you save 90-93 percent of the costs thanks to TrumpRx. However, critics complain that many prices offered there are still significantly higher than in other countries. (aargauerzeitung.ch)