Today, Commissioner for Financial Services and the Savings and Investments Union, Maria Luís Albuquerque, will convene the first virtual meeting of national financial literacy ambassadors. Appointed by Member States, the ambassadors will play a pivotal role in strengthening and promoting financial literacy efforts at both national and EU level, engaging with citizens and communities through a variety of channels, including media engagement and participation in public events. They will also guide citizens towards reliable financial literacy programmes, resources and relevant interlocutors, through public engagement.
Strengthening financial literacy is a central priority of this European Commission’s mandate. Higher levels of financial literacy can empower citizens to manage their personal finances more confidently and enable them to budget better, detect scams and frauds, avoid over‑indebtedness, save more effectively and make informed investment choices.
The meeting marks an important step in implementing the Commission’s financial literacy strategy, which was adopted on 30 September 2025. Under this strategy, the Commission has committed to launching an EU‑wide awareness‑raising campaign on financial literacy to complement and amplify national efforts. A central element of this campaign is the creation of a network of national financial literacy ambassadors.
This meeting coincides with the launch of Global Money Week (GMW), the annual global campaign organised by the Organisation for Economic Co‑operation and Development International Network on Financial Education (OECD/INFE) to educate young people about financial literacy and responsible money management. The 14th edition of GMW will take place between 16 and 22 March 2026 under the theme ‘Smart Money Talks’.