FIFA hit with complaint to EU over World Cup ticket pricing – POLITICO

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The groups point to a range of alleged abusive practices, including limited transparency on ticket categories and seat allocation, a “variable pricing” system that can push prices higher over time, and the actual scarcity of tickets advertised from $60.

“When you buy that ticket, you don’t actually know what you’re buying,” Armangau said.

“It means attending the 2026 World Cup has become financially out of reach for most ordinary supporters,” she added, pointing to tickets to the final that now start at more than $4,000.

Fans can also face additional costs, including resale fees of around 15 percent, according to the complaint. The groups further accuse FIFA of using “dark patterns” — design and marketing tactics that create artificial urgency — to pressure fans into buying tickets.

The filing lands as pressure on FIFA is already building in Brussels.

In an interview with POLITICO earlier this month, EU Sports Commissioner Glenn Micallef warned of the safety risks for fans travelling to the 2026 World Cup, citing concerns linked to the war in Iran. He said FIFA had yet to provide renewed assurances for supporters, stressing that “since one of the hosts of this biggest sporting event in the world is party to a war, it’s only legitimate that assurances are given.”