By 2025, the controversy had shifted to criminal proceedings. Milan prosecutors incorporated the AGCM’s conclusions into their case, charging Ferragni with aggravated fraud for allegedly generating false expectations among buyers.
To her political enemies, Pandorogate was a case of philanthropy being treated as a marketing accessory. The attorney general stated in the decree that decided the trial would be held in Milan that Ferragni “used” charity “to strengthen her image.”
Bubble reputation
The scandal didn’t just damage the couple’s commercial brand. It also tarnished the progressive picture they created of themselves.
“Fedez was always better at controlling the narrative,” said Oggiano, which may help explain why he has managed to remain relevant in Italy’s media landscape.
After the divorce, Fedez took control of the public discourse yet again by writing an autobiography. In it, he describes how, already struggling after cancer surgery, he cycled through hospitalizations, panic attacks, heavy medication and periods of erratic behavior, finding support in unlikely places, not least Salvini.
A public repositioning followed. Fedez launched a new podcast, where he often hosts some of Italy’s most outspoken right-wing figures, from politicians to other artists and influencers. He calls it “dialogue,” while his critics call it a political shift. His audience has changed too: More male, more skeptical and increasingly drawn to a Joe Rogan-style environment that prizes unfiltered chatter over ideological clarity.